Sunday, February 23, 2020

Advertising Essay Example | Topics and Well Written Essays - 500 words - 2

Advertising - Essay Example They used Spanish for Argentina market, English for US and German language for advertising in Germany, although rest of the Ad had the same symbols and logo throughout globally. The tag lines were entirely different as they were too solely tell the story about the particular country such as tagline or message for Argentina was â€Å"change the day, start within†, tagline for Germany â€Å"give (offer) yourself a break†, whereas for US market they opted tagline as â€Å"make the smart choice† Nescafe followed the emotional appeal for Germany and Argentina, and Ad had rational appeal for the United States market. For Argentina they show what would be one life without have a Nescafe coffee to start his/her day in a dramatic way with loads of vivid colors. For Germany campaign they drew the feeling of coolness, relaxing and calmness, they basic idea was to let know that after having Nescafe coffee they will be relaxed, this was clean and clear Ad, they showed a female is holding steaming Nescafe coffee mug. The coffee is sprinkled with the crushed coco bean or cinnamon with a brew down there. So it is not a busy Ad that will overpower the stimuli of viewer, this simply uses the psychological effect and an emotional appeal that those hands are of beautiful cool and calm mother who is relaxing after house chores or is back from office. As United States Ad is concern it was a rational ad campaign as it was in reference to an argument with Starbucks. It had to show that Nescafe is a better product. It just changed the copy and the mug, rest of the Ad was same with the message of â€Å"Make a Smart Choice†, jus to make sure viewer doesn’t jumble up with the Starbucks. Nescafe totally ruled with the global advertisement. All it need was a kick in fewer markets and they grew the financials. Nescafe have grown in different cultures and have advertised itself the way that particular country required.

Thursday, February 6, 2020

Healthy People 2010 Essay Example | Topics and Well Written Essays - 750 words

Healthy People 2010 - Essay Example The APN whose training is now in advanced theoretical concepts with added elements of practice and the use of the nursing framework is imminently qualified to assure this process takes place (Kohr, 1998). The APN is now a leader in developing nursing practice through provision of leadership and maintenance of a commitment to developing nursing practice, using her authority and power to influence clinical and policy decisions and providing clinical development. The goal that is chosen affects much of the communities need. In strengthening community prevention it is meant through education, community based programs and interventions and the reduction in violence and abusive behavior, all of which the APN is innately trained to handle through her collaborative and communicative style and abilities (Stanhope and Lancaster, 2008). She is also well able to handle these issues based on her strong clinical nursing background on which she has built the knowledge that she presently has. The values that have grounded the practice of an APN are advocacy, holism, nursing experience, integration or theory into practice and added medical functions in a nursing framework. Each of these parts of her practice that have come from grounded nursing theory are the strengths that will help guide her through the changes in practices and processes that will need to occur in the community to meet the new goal. The APN has at her disposal the deliberate, purposeful, and integrated use of expanded nursing knowledge which she has expanded from her original clinical ability. She uses knowledge , research, and that expertise in clinical practice to know what has to be done to advance the concept while at the same time she uses her collaborative skills to work with the rest of the team toward change (Ingersoll, 2000). The use of evidence based practice to help in the change of the processes that are needed to protect the public health falls within the new expertise of the APN. A strong and thorough understanding of evidence based practice coupled with the ability to understand and conduct good research is important in developing interventions to improve prevention. The development of an intervention is strongly research based and the development and evaluation of that prevention requires the understanding of statistical and data based information. During the change process necessary to institute much of the work that must be done for each of these interventions, another strong talent of the APN will be used and that is her leadership ability. This nurse will lead teams with confidence and collaboration. She will organize and move forward on initiatives that have only been discussed before. Healthcare will change very rapidly in the next few years, even more rapidly than ever before. The power and ability of the RN has been far underused in the past considering her education and expertise in clinical care but now the APN has placed herself in a position that provides her with enough power to make change (Kohr, 1998) Strengthening community prevention affects all parts of the community. When good prevention initiatives are put into place the community as a whole is served. The APN is an advocate of the community. In this position, she is able to advocate for those that need it the most, assuring that their need is part of the community policy that is

Wednesday, January 29, 2020

To Kill a MockingBird Essay Example for Free

To Kill a MockingBird Essay The portrayal of the black community at that time was reader’s first glimpse of the black community in Maycomb, which is portrayed in an overwhelmingly positive light. At first the reader may think that the black community is poor and hospitable, however at closer interpretation, one will see that the adversity seems to bring the people closer together and creates a stronger sense of community than is found in the Whites’ own church. â€Å"It was an ancient paint- peeled frame building, the only church in Maycomb with a steeple and bell, called First Purchase because it was paid for from the first earnings of freed slaves. One can tell from this quote that the church was very old and dilapidated. The church was called First Purchase because it was bought with the first earnings of freed slaves. This shows that the slaves were very poor, but at the same time, religious. They were willing to sacrifice their earnings for the building of a church for themselves. This gives an impression to the reader that the blacks were also very pious. It shows the respect they have for their religion and how they do the extent to achieve what they want. Thus it tells us that they could take hardship and the name of the church will serve as a constant reminder to all the blacks that the church was built out of their own pockets. â€Å"Negroes worshipped in it on Sundays and white men gambled in it on weekdays. †The white people who gambled in this church knew that they were gambling in a church, which was also the only black owned building in the town. Gambling is a sin and they thought that it was acceptable to be sinful in the only black possession in Maycomb. This routine of weekly gambling was an extreme disrespect to the black race and it exhibited the authority and control the white race had over the black population. There were few people who felt blacks deserved equality and those who expressed their feelings were lynched. This gives the impression that the blacks were prejudiced against and even the church – the only sole property they can consider theirs will be controlled by the whites. The blacks were felt as inferior to the whites. â€Å"Hearts of love hairdressing mingled with safoetida snuff, Hoyt’s Cologne, Brown’s Mule, peppermint, and lilac talcum. The blacks were also seen as very well- groomed, and made the effort to dress themselves up before going out, especially when going to church or other special events. This shows that the blacks had a sense of style, and unlike our ideal â€Å"imagination† of the blacks of low class, it gives the impression that they are able to style up, which is very special and unique. â€Å"The men stepped back and took off their hats; the women crossed their arms at their waists, weekday gestures of respectful attention. They parted and made a small pathway to the church door for us. † It gives the impression that the blacks are very respecting and allowing. Unlike the whites who do not allow them to go to their â€Å"white† church, the blacks do not mind a white going to their church and even take it as something honourable. The only one hostile exception in the whole passage is when Lula confronts them. However it only gives the impression that only one or two of the whole community is unfriendly. The change of tone in Calpurnia when speaking in the kids’ house and at the church also demonstrates the gulf between blacks and whites in Maycomb: not only do class distinctions and bigotry divide the two races, but language does as well. The last paragraph shows us that even though one or two might be too sensitive towards the whites, the rest of the community is very open-minded. From â€Å"She’s a trouble-maker from way back, got fancy ideas an’ haughty ways – we’re mighty glad to have you all†, it shows that the black are not all perfect in a sense that some might be less open-minded. In conclusion, I feel that the impressions of the black shown in this extract from the book shows us some positive sides to the blacks. And although our own first â€Å"idea† of a black is poor, dirty, unfriendly etcetera, through this part it’s the opposite. The change of tone in Calpurnia when speaking in the kids’ house and at the church also demonstrates the gulf between blacks and whites in Maycomb: not only do class distinctions and bigotry divide the two races, but language does as well.

Monday, January 20, 2020

Cuban Missle Crisis Essay -- History Cuba Weapons Essays Cold War

Cuban Missle Crisis Many agree that the Cuban Missile Crisis was the closest the world ever came to nuclear war; but exactly how close did it come? The Crisis was ultimately a showdown between the United States and the Soviet Union from October 16 to October 28, 1962. During those thirteen stressful days, the world’s two biggest superpowers stood on the brink of a nuclear catastrophe. The Crisis started as a result of both the Soviet Union’s fear of losing the arms race, and Cuba’s fear of US invasion. The Soviet Premier, Nikita Khrushchev, thought that both problems could easily be solved by placing Soviet medium range missiles in Cuba. This deployment would double the Soviet arsenal and protect Cuba from US invasion. Khrushchev proposed this idea to Cuban Premier, Fidel Castro, who, like Khrushchev, saw the strategic advantage. The two premiers worked together in secrecy throughout the late-summer and early-fall of 1962. The Soviets shipped sixty medium-range ballistic missiles (M RBMs) along with their warheads, launch equipment, and necessary operating personnel to Cuba. When United States President, John F. Kennedy discovered the presence of these offensive weapons, he immediately organized EX-COMM, a group of his twelve most important advisors. They spent the next couple of days discussing different possible plans of action and finally decided to remove the US missiles from Turkey and promise not to invade Cuba in exchange for the removal of all offensive weapons in Cuba. On October 28, Khrushchev sent Kennedy a letter stating that he agreed to the terms Kennedy stated, and the crisis ended. The Cuban Missile Crisis can be blamed on the insecurity of Cuba and the Soviet Union. After the United States’ unsuccessful attempt to overthrow Castro and end communism in Cuba at the Bay of Pigs in 1961, Castro was fearful of another US invasion. The US Armed Forces conducted a mock invasion and drafted a plan to invade Cuba to keep Castro nervous. As a result, Castro thought the US was serious, and he was desperate to find protection. This protection came in the form of sixty Soviet medium-range ballistic missiles. (Detzer 30-32, 39, 55, 68, 87) During his presidential campaign, Kennedy repeatedly stated that the US had less missiles than the Soviets, contradicting the Pentagon’s claim that the opposite was true. However, during the summer of 1961, when... ...on of aerial and naval reconnaissance flights in Cuban airspace and waters; (5) and the return of Guantanamo Naval Base to Cuba. Eventually, with the help of the UN, Castro backed down and all sides reached an agreement. A UN inspection team was assigned to monitor the removal of the missiles and the demolition of the missile bases in Cuba. Then, the Soviet Navy shipped the missiles back to the USSR. The missiles were sent back on the decks of the ships so that American reconnaissance planes could count the missiles and make sure that all had been removed. Nine months after the crisis ended, Kennedy and Khrushchev signed an agreement to ban nuclear testing in the atmosphere. This marked the beginning of what seemed to be a new willingness to cooperate and communicate. However, on November 22, 1963, President Kennedy was assasinated in Dallas, Texas. Eleven months later, Premier Khrushchev was removed from office by communist "hard liners." (Brugioni 572-574) One can’t help but wonder what would have happened if these two men had stayed in power. Maybe the same two people who brought us so close to nuclear war, now changed by the experience, could have brought us far from it.

Sunday, January 12, 2020

English Macbeth Essay

In this essay, I’m going to be comparing the presentation of Lady Macbeth in Act 1 Scene 5 with the filmed stage performance of the same scene by the Royal Shakespearean production, directed by Sir Trevor Nunn and with Dame Judi Dench in the role of Lady Macbeth. In the Shakespearean play, Shakespeare gives little indication to the characters how to play the character when and where to move and how to say their lines. The readers have to make their own interpretation. There background was just black so was the costumes it was really plain and and economically cheap.However from the film we expected fancy costumes we imagined Lady Macbeth wearing an old fashioned dress we pictured her hair to be brown and we thought she would be much younger. In the film we expected her to be in her bedroom, as well as on some main lines such as ‘Hie thee hither ‘and ‘come you spirits’ we thought there might be powerful sound effects. In the letter scene we expected LM to be very different. In the play she starts reading the letter half way. However in the film, she starts with ‘Hail king that shalt be,' this shows us that she has read the letter before and she knows what the letter says. Hail King that shalt be' was repeated twice in the film this allows the audience to think she is obsessive about Macbeth becoming king and already she has ideas about killing the king. She reads the letter at a fast pace but, when she comes across the supernatural in the letter she stops and looks around this shows that she is very interested about the supernatural. In the play we expected her to be happy while reading ‘my dearest partner of greatness' the word ‘partner sounds very businesslike as well as it emphasises her love and affection towards Macbeth.However in the actual film she read it really casually it did not affect her. In the play we expected her to read the letter while she is in her bedroom however in the film she was pacing up and down as well as the background was plain black and she was wearing a black dress the colour black may represent the supernatural and the evil side of her. This enhances Nunn's interpretation of her as a fourth witch. In the first soliloquy after the letter Lady Macbeth says ‘ Shalt be what thou art promised' this quote shows that she is determined and really wants Macbeth to become the king.As well as in the play she says ‘too full o'th' milk of human kindnesses’ this gives the reader an impression that she knows her husband really well and she uses the word ‘milk’ for his pureness and kindness. ’ Further on in the soliloquy Lady Macbeth uses the line ‘Hie Thee Hither! ’ I expected her to shout that out because there is an exclamation mark at the end of the quote this indicated me that she was shouting. As well as the exclamation mark represents her excitement for the supernatural.I imagined the lights being off and maybe have the sound of a storm, I also thought she might be on her knees begging and talking through the window I expected her to have a voice similar to a witch. From the play it seemed like she is calling the evil spirits that quote proves that she is really evil and she wants the murder to happen. However in the film she had really effective eye contact, the camera zoomed in on her face to allow the audience to see that she is thinking really deeply. Her eyes were moving around (searching) she had an evil brief smile.When she said ‘Hie Thee Hither’ in the film she seemed very calm and took in a deep breath she seemed relieved and relaxed. In her second soliloquy, Lady Macbeth begins to reveal her true self. It seems that she will go through anything to persuade Macbeth to kill the king. Many critics argue that she appears to be the fourth witch. In the play Lady Macbeth talks directly to the spirits. In the quote ‘come you spirits. Murdering ministers ‘this leaves the readers thinking that she is praying to the evil spirits. By saying ‘come’ she uses verbs to call upon the supernatural.The quote ‘under my battlements’ tells us that Lady Macbeth intends to bear the knife herself this is the first time she openly talks about murdering Duncan. In the play Lady Macbeth asks the evil spirits to ‘unsex her’ she wants to get rid of her feminine identity, compassion and her humanity. She also says ‘direst cruelty’ it’s a male characteristics this shows that she wants her femininity to be take away from her due to the fact that she wants to commit the murder however a male should take on that role in this case her husband Macbeth.By asking the evil spirits to take her ‘milk for gall’ she is sacrificing her womanhood and identity for her husband Macbeth. The word ‘milk’ is used as an extended metaphor for womanhood. At the end of her second soliloquy she says ‘th at my keen knife see not the wound it makes’ suggests that she has to be the one that commits the murder. In the film when Lady Macbeth talks about the raven on half of her face there is light on the other half is dark. The light represents the good in her and the dark represents the evil and the ‘Raven’ is Duncan.In the film her eyes are darkened this may indicate that the evil spirits are near her. In the film she actually casts a spell. Before she starts calling the spirits there is a dramatic pause this shows that Lady Macbeth is composing herself she does a 360 turn that indicates a warning to the audience. Lady Macbeth bows down when she starts calling the spirits she looks very fearful. She whispers everything that she says and her hand starts trembling this may be a sign showing us that the evil spirit is trying to get into her. She says ‘cruelty’ in a very high pitched voice.Lady Macbeth runs into the darkness this allows the audience to thi nk that she is possessed and she can’t take the pain or she seen something fearful. The darkness may show her soul transfer. The darkness in her represents the witch side of her. From the darkness she comes back slowly as the fourth witch with a new identity. In the film when she says ‘murdering ministers’ you can see a possession in her. At the end of her second soliloquy when she says ‘Hold! Hold! ’ someone else is controlling her arms she seems physically accessible.When Macbeth enters, Lady Macbeth demonstrates rhetoric, linguistic abilities. Lady Macbeth uses her femininity to persuade Macbeth. In the play Lady Macbeth greets her husband by saying ‘Great Glamis! Worthy Cawdor! ’ she is certainly determined for him. In the play we expect them to be very close to each other because they haven’t seen each other for a while. Lady Macbeth says ‘shall sun that morrow see! ’ The ‘sun’ represents light in th is case it is Duncan. 6 syllables dramatic pause, shocked moment both of them think about the murder.We expected Lady Macbeth to use her sexuality while trying to help him overcome his weaknesses. There is paradox between the serpent and the flower. When she says ‘serpent under’t’ we expect her to be harsh and forceful towards him. Lady Macbeth takes control and for the first time she mentions the murder to him ‘This night’s great business into my dispatch. ’ She is trying to tell him that she is capable of committing the murder, she also might of said that because she wants him to become like her evil.In the phrase ‘Which shall to all our nights and days to come’ she is trying to say that she is doing all this for both of them however we know she is doing it for herself (selfish. ) ‘We will speak no more’ ellipsis represents her interruption. At the end she says ‘Leave all the rest to me’ this allows the readers to think that she has hardly been listening to him and treats him like a child she is not really interested in what he says because she knows what he is going to say and she knows she is going to get it her way.In the film when Macbeth enters she is on her knees paying him respect. When Macbeth enters there is light the light represents goodness (Macbeth), paradox of light and dark. She runs to him hugs and kisses him passionately. This shows that they are in love and it emphasises their closeness. They continue to kiss through out, Lady Macbeth uses her femininity and sexuality to persuade Macbeth to kill Duncan. When she says ‘shall sun that morrow see’ she removes herself from him and looks deeply into his eyes.She emphasises on the words ‘serpent’ and ‘my dispatch’ When she says ‘my dispatch’ she looks into his eyes trying to tell him that she is doing it for him. In the film she is very sexual towards him. Macbeth is almost hypnotised by her sexual passion and desire he’s almost forgot about everything because he is blinded by her love. She interrupts him and she speaks quickly to avoid him speaking further. Lady Macbeth smiles briefly this shows she was successful. In the film when she says ‘leave all the rest to me’ there’s darkness on her face, telling the audience she is up to something.

Saturday, January 4, 2020

Special People in My Life - Free Essay Example

Sample details Pages: 1 Words: 408 Downloads: 5 Date added: 2017/09/17 Category People Essay Type Argumentative essay Did you like this example? Rachel Johnson Sept. 3, 2010 Most people would just mention their mom as the person who has greatly impacted their lives, but I would say my father as well affected my existence too before and after his death. Those two people mean everything to me, and without them and God of course I would surely be lost in this world we were destined to deal with as it came with its adversities and triumphs. My father was a man of hard, honest work and being a plumber was his way of earning a living for his family. He left home at an early age to support himself with no high school education and literacy skills. Even though he might have known that choosing this life would have been harsh and nerve-racking, he’d endured every obstacle to become his own businessman. His perseverance is what drives me to not give up on every little thing that may seem or come to be difficult to this day. I was surely a daddy’s girl and it permanently scarred me when he died, but instead of t aking the negative route I chose to use his memory as something to guide me throughout my life as I mature into a young woman. My mom, another influential figure, has been through some hard times in her younger years like my father. Her education ceased at a high school degree, and instead of becoming a secretary or office worker like she had aspired, her fate took a turn into the slumps when she gotten pregnant at 18. The child had to come first before anything she wanted now, and for years ‘til she had me (her last child) she had put anything social or personal aside for her children needs. This was a lesson to me to set aside goals to do better than this and live life, but not let it live me. She always tell me her mistakes so I wouldn’t repeat it, and checks constantly on my grades, homework, and tell me to work hard and take the initiative to become the best in what I want from this life. College is one of those steps to benefit me in experience of challengin g the real world and building a foundation of my career path. Learning from my parents lives’ help me understand that college for me is a necessity for a better life, and that’s exactly what I’m striving for. Don’t waste time! Our writers will create an original "Special People in My Life" essay for you Create order

Friday, December 27, 2019

Exam 1 History 1302 - 856 Words

1. Explain President Lincoln and President Johnson’s Reconstruction Plans. - In 1863, President Lincoln used his power of presidential pardon when he issued the Proclamation of Amnesty and Reconstruction to bring about immediate restoration of the Union. He used the 10% plan. After the war the American peopled needed unification. After Lincolns death, Johnson dad to evaluate the status of the states that had succeeded. By presidential proclamation he appointed a governor for each of the former Confederate states and freely restored political rights to large numbers of Southern citizens through use of presidential pardons. To deal with one of its major concerns -- the condition of former slaves -- Congress, in March 1865, established†¦show more content†¦How did these amendments impact the newly freedmen? Were these amendments enforced in the North and the South? How did White Southerners nullify these amendments? - Congress passed a 14th Amendment to the Constitution, which states that All persons born or naturalized in the United States and subject to the jurisdiction there of, are citizens of the United States and of the states in which they reside, thus repudiating the Dred Scott ruling which had denied slaves their right of citizenship. The 15th amendment provided that, â€Å"The rights of citizens of the United States to vote shall not be be denied or abridged by the United States or any states on the account of race, color or previous condition of servitude.† -In order to render the 15th Amendment useless, Southerner Democrats passed laws that required property ownership to vote, literacy tests for those who did not own the required amount of property and finally some Southern states grandfathered every voter eligible to vote on January 1, 1867, prior to the passage of the 15th Amendment. 4. 5. 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